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Thursday, May 10 • 11:30 - 12:30
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Harnessing immersive technologies for a new way of communication

VR is a novelty medium that allows complete immersion for the user. Since the cognitive and the experiential happen simultaneously, communication is richer and clearer. Everyone calls it the “empathy machine” but I would stay away from the “empathy” word and call it a “deep sense” medium. In VR, narrative goes from being linear to non-linear - a model we're still exploring and defining. We're creating a unique vocabularly that works specifically for the medium. This opens up new ways of storytelling, or the more recently coined term "story living". VR allows you to escape your own world and understand what others may be going through. It will be the gateway for understanding the life paradigms of other people.

Arrival details: Attendees will be directed straight to the Demo studio, whereby staff members will be ready to assist.  

avatar for Adrian Leu

Adrian Leu

 Adrian is the CEO of INITION, a technology innovation agency in London, a company at the forefront of developing solutions using diverse immersive technologies like AR, VR, MR, haptics and others. Adrian has spent the last 20 years in different media, software and advanced technology... Read More →

Host Companies
avatar for INITION


INITION is a technology innovation agency with a difference.  Specialising in the development of immersive, installation-based experiences, we bring great content to new technology platforms including virtual realityaugmented and mixed realities, innovative interaction devi... Read More →

Thursday May 10, 2018 11:30 - 12:30
INITION 23 Curtain Road, London, EC2A3LT

Attendees (21)