Why Native Advertising Matters - what all businesses need to know
An overview on how Native advertising is set to be the dominant ad format for digital and why it’s rise is inevitable - and what any business leader needs to know
Arrival details: On arrival, please tell the building reception that you are here for Dale's Adyoulike reception. You will then be collected by either Adyoulike or NewCo staff.
VR is a novelty medium that allows complete immersion for the user. Since the cognitive and the experiential happen simultaneously, communication is richer and clearer. Everyone calls it the “empathy machine” but I would stay away from the “empathy” word and call it a “deep sense” medium. In VR, narrative goes from being linear to non-linear - a model we're still exploring and defining. We're creating a unique vocabularly that works specifically for the medium. This opens up new ways of storytelling, or the more recently coined term "story living". VR allows you to escape your own world and understand what others may be going through. It will be the gateway for understanding the life paradigms of other people.
Arrival details: Attendees will be directed straight to the Demo studio, whereby staff members will be ready to assist.
An opportunity to hear from the Founders of Zinc about why they started Zinc and key learnings about running a mission-led programme. This will be followed by 3 of the Founders on the programme sharing their journey and talking about building mission-led companies.
We will have plenty of time for Q&A.
Arrival details: Please tell reception you are visiting Zinc and they will assist you with the lift. Once on the 3rd floor, please follow the signs to Zinc Auditorium.
Arrival details: As you enter through the main door you will pass the front desk. Keep going straight, a few meters down the hall you will notice a red telephone box. Enter the lift on your left hand side and take it up to the third floor. Once on the third floor, take a right, go through the first set of doors and down the hall to your left you will come across a door labelled "Blackroom", which is where the session will be held.